Design Thinking
Business Innovation
Learn innovation techniques from scratch all the way to advanced. In this book, we present what Design Thinking is, as well as the steps taken and tools used throughout the process. It is illustrated through successful cases to help take careers and businesses to the next level.
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The book is divided into the 4 phases of Design Thinking. They are:
What will you find in this Ebook?
Meet the authors
Ysmar Vianna
Electrical Engineer from ITA (1966), Master in Electrical Engineering and Computer Science from UCB – University of California at Berkeley (1969), Ph.D. in Computer Science from UCB (1972). President of MJV Technology & Innovation.
Maurício Vianna
Computer Engineer from PUC-RJ (1990), Master in Computer Science from IIT – Illinois Institute of Technology (1992) and PhD in Computer Science from IIT (1995). Global CEO of MJV Technology & Innovation.
Isabel Adler
Design strategist, graduated from UERJ with a master's degree from TU Delft; studied Executive MBA at COPPEAD.
Brenda Lucena
Master in Design from PUC-Rio, Designer from ESDI/UERJ, studied digital media at the German design school HfG Schwaebisch Gmuend.
Master in User-Centered Design from PUC and PhD in Emotional Experience from the Technological University of Delft, Netherlands.
Beatriz Russo
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Why you should use DT
Immersion
This is the first phase of the Design Thinking process, in which the project team approaches the context of the problem from different points of view.
In this phase, the objective is to generate innovative ideas for creating solutions. This stage takes advantage of tools such as brainstorming and co-creation workshops.
Ideation
Analysis and Synthesis
Stage of analysis and organization of the collected information. Discovering patterns and challenges that help in understanding the problem.
Prototyping
It's time to get your ideas off the paper. Prototyping helps to validate generated ideas and test them in a real-world context.
Design Thinking
Tools
The book is divided into the 4 phases of Design Thinking. They are:
Cultural Probes
Collect data with minimal interference. Based on collaborative sessions, this tool maps the expectations that support users' decision-making.
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Generative sessions
Meetings held with consumers and stakeholders to extract useful information and the context surrounding it. Provide a “feelings” map that would otherwise not be verbalized in interviews.
........
Interviews
Allows for direct contact between users and the project team. Through dialogue, the technician extracts information, in addition to evaluating the reactions of the interviewees to the topics on the agenda.
........
Personas
They are fictional characters created to generate and validate ideas. The tool summarizes user behavior around profiles observed during field research.
........
Insight cards
Records of the main research insights from immersion. Cards are created for easy reference, and each one contains an insight, source, and other relevant data.
........
Affinity diagram
It is the grouping of insight cards into categories based on affinity, similarity, dependence or proximity, making it easier to visualize the macro areas worked on.
........
Paper prototype
Prototypes created on paper at varying fidelity levels. It could be a hand-drawn wireframe outlining the screens of an app or a package with final details.
........
Staging
Improvised simulation of a situation, which can represent interaction or a simple dialogue to enact aspects of a service. The technique is used to test service-based solutions.
........
It is common to wait for transformations and new technologies to become commonplace before taking advantage of them, but this is a mistake!
DT is the methodology used as an innovation engine in the largest organizations in the world. Start using it now in your company!
Solve problems with Design Thinking
+ 300.000 downloads
It is common to wait for transformations and new technologies to become commonplace before taking advantage of them, but this is a mistake!
DT is the methodology used as an innovation engine in the largest organizations in the world. Start using it now in your company!
About MJV
MJV Technology & Innovation is a global consulting firm that helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.
Business
Innovation
Technology
& Data
Design &
Experience
Agile & Cultural Transformation
Sustainability &
ESG Transformation
25+ years of experience.
Our assets:
Presence in the U.S., Europe, and LatAm.
A global team with over 1,300 experts, including designers, engineers, anthropologists, data scientists, developers, and marketers.
Our five business pillars are:
© 2023 MJV Technology & Innovation. All rights reserved
www.mjvinnovation.com
About MJV
MJV Technology & Innovation is a global consulting firm that helps leverage business, foster innovation, and solve business challenges for some of the world’s largest companies.
Agile & Cultural Transformation
Business
Innovation
Technology
& Data
Design &
Experience
Sustainability & ESG Transformation
Our five business pillars:
Our assets:
25+ years of experience.
Presence in the U.S., Europe, and LatAm.
A global team with over 1,300 experts, including designers, engineers, anthropologists, data scientists, developers, and marketers.
Cultural Probes
Collect data with minimal interference. Based on collaborative sessions, this tool maps the expectations that support users' decision-making.
........
Generative sessions
Meetings held with consumers and stakeholders to extract useful information and the context surrounding it. Provide a “feelings” map that would otherwise not be verbalized in interviews.
........
Interviews
Allows for direct contact between users and the project team. Through dialogue, the technician extracts information, in addition to evaluating the reactions of the interviewees to the topics on the agenda.
........
Personas
They are fictional characters created to generate and validate ideas. The tool summarizes user behavior around profiles observed during field research.
........
Insight cards
Records of the main research insights from immersion. Cards are created for easy reference, and each one contains an insight, source, and other relevant data.
........
Affinity diagram
It is the grouping of insight cards into categories based on affinity, similarity, dependence or proximity, making it easier to visualize the macro areas worked on.
........
Paper prototype
Prototypes created on paper at varying fidelity levels. It could be a hand-drawn wireframe outlining the screens of an app or a package with final details.
........
Staging
Improvised simulation of a situation, which can represent interaction or a simple dialogue to enact aspects of a service. The technique is used to test service-based solutions.
........
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